Following Instagram, TikTok is reportedly looking into paid subscriptions

TikTok
TikTok (Image credit: Android Central)

What you need to know

  • TikTok has begun testing paid subscriptions for creators.
  • It's unclear what form it will take, but creators will likely be able to set prices for their content.
  • The announcement comes just a day after Instagram announced its Subscription service for creators.

Social media paywalls are becoming more common as companies implement more monetization features via subscriptions. TikTok is the latest to look into such a feature, according to a report by The Information.

As noted by the report, TikTok has already started testing the idea, although it has not provided any details on the subscription model.

TikTok wasn't immediately available to provide Android Central with a comment, but a spokesperson gave the following statement to The Wall Street Journal:

"We're always thinking about new ways to bring value to our community and enrich the TikTok experience."

While the statement is pretty vague, it doesn't shoot down the idea entirely. That said, it would make sense that TikTok is at least looking into the subscription model as a way to help creators monetize their content.

Instagram announced that it has already begun testing a subscription model for its app with a select few creators. These influencers are able to set their own prices, and subscribers will have access to exclusive Stories and live content while receiving badges that will appear next to their usernames in comments.

As it stands, TikTok already has a few monetization features, allowing users to tip creators or send them virtual gifts that are purchased through the app.

Given the rising popularity of the app, which is now available on the best Android TVs, TikTok may be in the best position to allow creators the option to charge for exclusive content, as long as the price is right.

Derrek Lee
Managing Editor

Derrek is the managing editor of Android Central, helping to guide the site's editorial content and direction to reach and resonate with readers, old and new, who are just as passionate about tech as we are. He's been obsessed with mobile technology since he was 12, when he discovered the Nokia N90, and his love of flip phones and new form factors continues to this day. As a fitness enthusiast, he has always been curious about the intersection of tech and fitness. When he's not working, he's probably working out.

Read more
X logo on a phone screen
X goes after TikTok users, introduces new tab for vertical videos
YouTube Premium homepage on Android
YouTube's affordable ad-free Premium Lite plan officially rolls out in the U.S.
TikTok app logo on Android
With a US ban almost here, what can save TikTok?
TikTok app logo on Android
How to download TikTok videos on Android
Instagram logo on a smartphone lying flat on a table
Instagram tries to capitalize on TikTok uncertainty with new 'Edits' app
YouTube Premium homepage
Google will finally uncouple YouTube Premium and YouTube Music with 'Premium Lite'
Latest in Apps & Software
The Google Maps logo at the Google Maps Street View Garage
Google Maps might predict more than just the traffic for you soon
Top Charts in the Play Store on the Galaxy S25 Ultra
Google Play Store will get more tools to protect users from scammy apps
Google Gemini Image Query on Google Pixel 9 Pro XL
Gemini could soon allow you to upload multiple images in a single prompt
Google Maps on Android Auto
Gemini could soon replace Google Assistant in Android Auto 14.0
Gemini 2.5 Pro graphics and benchmark results.
Gemini 2.5 Pro is Google's latest AI model with thinking and multimodality built-in
View of the lock screen on the Galaxy S25 Ultra
Samsung wants third-party apps to be compatible with Now Bar
Latest in News
The Google Maps logo at the Google Maps Street View Garage
Google Maps might predict more than just the traffic for you soon
Top Charts in the Play Store on the Galaxy S25 Ultra
Google Play Store will get more tools to protect users from scammy apps
Google Gemini Image Query on Google Pixel 9 Pro XL
Gemini could soon allow you to upload multiple images in a single prompt
Google Maps on Android Auto
Gemini could soon replace Google Assistant in Android Auto 14.0
Samsung Galaxy Z Fold 6 on cobblestone road
One UI 7 Beta 3 for the Galaxy Z Flip 6, Fold 6 brings two notable AI additions
Gemini 2.5 Pro graphics and benchmark results.
Gemini 2.5 Pro is Google's latest AI model with thinking and multimodality built-in