There's an app in India that lets you win prizes for taking selfies with cows
Cows have always been viewed with reverence in India, but the rhetoric has reached record highs over the last two years. Cow slaughter has been banned in a few states, and so-called cow protection mobs (called "gou rakshaks") have incited a range of attacks against cattle farmers — in a country that's the world's largest exporter of beef.
And now there's an app now that lets you take selfies with cows, and win prizes for doing so. Called Goseva Parivar, the app bills itself as a platform for "people who want to build a better world by saving the life of Gomata (mother cow)."
The app is built by an NGO that aims to "educate people on the economic and medicinal benefits the cow" and prevent cow slaughter. Apparently, that now involves taking selfies with cows:
There are a few rules to consider. First off, only Indian cows are eligible, so if you're outside the country, you're out of luck. You'll have to provide the app with your mobile number, and you can invite your friends and win "Goseva Points:"
- Download and Install our App.
- Register yourself with your mobile number.
- Snap a creative selfie with Mother Cow. Take a selfie with only Desi Cow or Indian breed cows.
- Upload the image to the respective category.
- Seat back and relax! You have successfully entered in the contest. Don't forget to share the app with your friends so you can have a chance to win Goseva Points.
The app already has over a hundred downloads, so there's clearly some interest in taking selfies with cows. If you're feeling adventurous, download the app from the Play Store.
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Harish Jonnalagadda is Android Central's Senior Editor of Asia. In his current role, he oversees the site's coverage of Chinese phone brands, networking products, and AV gear. He has been testing phones for over a decade, and has extensive experience in mobile hardware and the global semiconductor industry. Contact him on Twitter at @chunkynerd.