Netflix is raising prices... again

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Here we go again!

Netflix sign outside
(Image credit: Android Central)

What you need to know

  • Netflix has announced an immediate price hike for select subscribers in the United States, France, and the UK.
  • In the US, the Basic and Premium plans will increase to $11.99 and $22.99 per month, respectively.
  • The Ad plan and Standard plan will remain the same price.

The streaming giant Netflix dropped its latest earnings report on Wednesday, and amid news about revenue growth and an increase in subscribers, the streaming service also announced that they would be increasing prices on a number of their subscription plans. 

As a result of the price hike, the monthly cost of the Basic and Premium plans in the United States will increase to $11.99 and $22.99, respectively. In the United Kingdom, the Basic and Premium plans will increase to £7.99 and £17.99 per month, while French subscribers will see an increase to €10.99 and €19.99 for the same two plans. Keep in mind that Netflix ditched the Basic plan in the U.S. and U.K. earlier this year, although current Basic subscribers can remain on the plan until they cancel or change plans.

The change goes into effect immediately.

This price increase follows Netflix's recent crackdown on password-sharing and the introduction of the new Basic with Ads plan last year. Netflix is also the latest in a long line of streaming services to have increased their prices in 2023, joining the likes of Disney Plus, Paramount Plus, and Max. 

The last time Netflix raised prices was in January 2022, when its plans increased by as much as $2 per month.

In addition to news about the price increase, Wednesday's earnings report revealed that Netflix added 8.8 million subscribers in the last quarter alone, an increase of 9% compared to last year. As a result of this boost in membership, the streaming giant also generated $8.54 billion of revenue last quarter, which is ahead of forecast. 

This success is likely to be attributed to the aforementioned password-sharing crackdown, which could encourage other streaming services to follow suit — much to the chagrin of subscribers.

Black Friday is just around the corner; if you're looking to pick up a discounted TV this holiday season, check out our guide to the best Black Friday TV deals (so far).

Patrick Farmer
Patrick Farmer
eCommerce Editor

After almost a decade of working in the e-commerce space, Patrick Farmer (he/him) began his career at Android Central as a Deals and Commerce Writer before moving into a new role as AC's eCommerce Editor in 2023. When he's not hunting down the best deals and offering shopping advice for our readers, you'll often find him listening to music, camping out at a brewery, or treating his cat like a human child. 

7 Comments Comment from the forums
  • mustang7757
    Let them keep increasing then eventually they will lose subscribers.
    Reply
  • rvbfan
    mustang7757 said:
    Let them keep increasing then eventually they will lose subscribers.
    Already lost me.
    Reply
  • mustang7757
    rvbfan said:
    Already lost me.
    I got rid of Disney+ because the increase
    Reply
  • Grabber5.0
    Good grief
    Reply
  • Laura Knotek
    I have the standard plan, so there is no change for now.
    Reply
  • rinkeedink
    NETGYPPS! good bye. was hardly worth it at the lower price..this will just drive some people to torrent sites.
    Reply
  • rinkeedink
    rinkeedink said:
    NETGYPPS! good bye. was not worth it for the content of shows they cancel after 1 or 2 seasons at the just raised price..this will just drive some people to torrent sites. Maybe the public will let them know they finally overplayed their hand with the latest cash grab. Ballsy.
    Reply