Upcoming Netflix ad-supported tier to feature less content

Netflix in VR
(Image credit: Netflix)

What you need to know

  • Netflix recently announced its Q2 2022 financial earnings.
  • The company says that it plans to launch its ad-supported tier in early 2023.
  • Co-CEO Ted Sarandos says that not all content will be available on the ad-supported tier.

Netflix is in the middle shift as it prepares to launch its ad-supported tier to attract more subscribers to the streaming service. However, as the company finalizes details of said subscription plan, more details continue to emerge, with company executives suggesting that the ad-supported tier will have some notable limitations.

During the earnings call, Netflix executives were asked to provide details on the upcoming ad-supported tier, which it's partnering with Microsoft to provide. One question focused on how the tier would affect deals with content providers who make their movies and shows available to stream on Netflix.

Co-CEO Ted Sarandos said during the call that if the new ad-supported tier were to launch today, Netflix would be able to include the "vast majority" of content that's already available. "But if we launched the product today, the members in the ad tier would have a great experience. He noted that Netflix is currently in talks with studios to bring additional content to the ad-supported tier, "but certainly not all of it."

It's certainly not unheard of for streaming services to limit their cheaper tiers in order to give subscribers a reason to consider upgrading. When HBO Max launched its ad-supported tier last year, it brought several limitations, including the lack of 4K streaming, no offline downloads, and no same-day releases for new movies.

It's unclear at the moment if of how Netflix will further limit this cheaper tier when it launches in early 2023. However, knowing that some content won't be available is already a reason to give some prospective subscribers pause when considering the new plan.

That said, despite Netflix's recent woes regarding subscriber losses, the company provided a positive outlook on its Q3 guidance, with subscriptions expected to trend upwards once more. CEO Reed Hastings also has a positive outlook on Netflix's prospects over the next decade as he expects streaming to finally bring about the end of linear TV.

"... looking forward, streaming is working everywhere. Everyone is pouring in. It's definitely the end of linear TV over the next five/ten years, so very bullish on streaming."

Derrek Lee
Managing Editor

Derrek is the managing editor of Android Central, helping to guide the site's editorial content and direction to reach and resonate with readers, old and new, who are just as passionate about tech as we are. He's been obsessed with mobile technology since he was 12, when he discovered the Nokia N90, and his love of flip phones and new form factors continues to this day. As a fitness enthusiast, he has always been curious about the intersection of tech and fitness. When he's not working, he's probably working out.

Read more
LG OLED TV Netflix Originals.
Netflix achieves a record quarter, but it's raising prices — again
YouTube Premium homepage
Google will finally uncouple YouTube Premium and YouTube Music with 'Premium Lite'
YouTube Premium homepage on Android
YouTube's affordable ad-free Premium Lite plan officially rolls out in the U.S.
Disney Plus home page.
Disney Plus: How to sign up, 2025 content guide, movies & more
Roku Remote
Roku’s autoplay ads on startup are rubbing users the wrong way
YouTube Premium Galaxy Z Fold 3.
YouTube Premium: Everything you need to know
Latest in Streaming & TV
Roku Remote
Roku’s autoplay ads on startup are rubbing users the wrong way
Disney+ logo with blue background
Disney's Andor Season 2 uses YouTube in a way we didn't expect
Chromecast with Google TV on top of Google TV Streamer
Google addresses older Chromecasts’ bug problem and is working on a fix
Google TV Streamer with Android figure and remote
Google's TV Streamer will reportedly skip availability in several overseas countries
Chromecast with Google TV on top of Google TV Streamer
The Chromecast with Google TV is officially no longer available for purchase
YouTube TV app on a smart TV
Paramount and YouTube TV finalize deal keeping CBS, CBS Sports available
Latest in News
The promotional image for Google Workspace feature drops.
The March Workspace feature drop upgrades Gemini's note-taking and translation tools
The Samsung Galaxy S25 Edge on display
New leak shows off Samsung Galaxy S25 Edge in 'Titanium' variants
Google discusses trends and AI updates to help people travel this summer.
Google prepares you for a hot summer with new AI updates for traveling
YouTube Music home screen
YouTube Music's personalized radio stations are getting even smarter
The back of the Obsidian Google Pixel 9 Pro
Some Pixel owners had a delayed start, thanks to alarm clock failures
Samsung Galaxy S25 Ultra Home Screen - 16x9
Heads up — Samsung's detailed One UI 7 rollout schedule for Galaxy appears