My favorite Sony OLED TV just received a staggering 32% discount during Amazon Prime Day

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That's over $800 off, thanks to Prime Big Deal Days.

Sony Bravia 8 OLED TV in living room
(Image credit: Sony)

Prime Day is always a good time to hunt down OLED TV deals, but even I'm surprised by the discounts on display during this week's Prime Big Deal Days event. 

While most of the attention so far has been drawn towards Amazon's epic LG OLED discounts (rightfully so), you should know that the top-rated 65-inch Sony Bravia 8 OLED TV has just received its own record-smashing 32% price drop — and you don't even need to be a Prime member to receive the savings. 

A Prime Day deal for the history books

Sony 65" Bravia 8 OLED TV:$2,499.99$1,698 at Amazon

Sony 65" Bravia 8 OLED TV: $2,499.99 $1,698 at Amazon

Make no mistake: OLED TVs are a major purchase, but when you're ready to spend some cash to upgrade your home theater, why not go big? The Sony Bravia 8 is one of the OLEDs that I recommend the most, namely because of the TV's powerful XR processor with contrast boosting that optimizes picture and sound in real time, alongside the suite of exclusive PS5 features that every serious gamer should experience at least once. 

As part of Amazon's 48-hour Prime Day sale, the 65-inch Bravia 8 is enjoying an incredible 32% discount. That's the biggest price drop that the TV has EVER received, and it's unlikely to drop much further until 2025, at least. 

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If the 65-inch smart TV isn't right for your home, fear not: the 55-inch and 77-inch models are receiving 22% and 10% discounts, respectively, so take your pick. 

Like all of the best Android TVs out there, the Sony Bravia 8 (2024) was specifically designed with gamers and movie lovers in mind. The AI-powered XR processor optimizes all of the images in real time so the brightness, color, and contrast are as immersive as possible, while Sony's Acoustic Surface Audio Plus technology delivers cinema-quality sound, even when you aren't using one of the best soundbars. 

Want a cheaper alternative?

TCL 65" Class S5 UHD 4K Fire TV:$449.99$369.99 at Amazon

TCL 65" Class S5 UHD 4K Fire TV: $449.99 $369.99 at Amazon

Of course, you don't need to drop over a thousand bucks if you simply want good picture. Although it won't win any awards for innovation, the 65-inch Class S5 Fire TV by TCL delivers crystal clear 4K resolution with Dolby Vision and a surprisingly-decent game optimization mode. The only catch is that you need to be an Amazon Prime member to take advantage of this deal. 

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Patrick Farmer
Patrick Farmer
eCommerce Editor

After almost a decade of working in the e-commerce space, Patrick Farmer (he/him) began his career at Android Central as a Deals and Commerce Writer before moving into a new role as AC's eCommerce Editor in 2023. When he's not hunting down the best deals and offering shopping advice for our readers, you'll often find him listening to music, camping out at a brewery, or treating his cat like a human child.