Sprint fires back at T-Mobile's prices with new $60 Unlimited Plan

Sprint's not leaving the single-line users out of the party — they're offering a new $60/month unlimited talk, text, and data plan. There's just one catch: You have to bring your own device, pay for one up front, or sign up for Sprint's Easy Pay monthly payments and upgrade plan. That said, if you're a Sprint customer (or are considering being one), that's still some substantial potential savings you're looking at.

The plan is, as Sprint is quick to point out, a full $20 less than a comparable unlimited offering from T-Mobile, and that larger competitors AT&T and Verizon don't even offer unlimited plans. The new individual plans follow the recently-announced price reductions and data cap raises to Sprint's Framily plans. Sprint's been through something of an upheaval in recent weeks, following the collapse of their bid to purchase T-Mobile and the installation of new CEO Marcelo Claure. He has promised changes to Sprint, and is executing quite strongly on his word of price cuts before network improvements.

Whether that's enough to rescue Sprint from its doldrums, that's hard to say. Are these reduced family and individual plans enough to interest you in spending some time with Sprint?

Thanks to Nostradamus for the tip!

Press release:

It's a New Day for Unlimited Data

Sprint $60 Unlimited Plan – Unlimited Talk, Text and Data –The Best Value on Unlimited Data

$20 Cheaper than T-Mobile; Not Offered by AT&T and Verizon Wireless

OVERLAND PARK, Kan. (BUSINESS WIRE), August 21, 2014 - It's a new day for unlimited data in the wireless industry as Sprint (NYSE: S) announces the best unlimited wireless plan available from a national carrier with the Sprint $60 Unlimited Plan. This plan provides consumers unlimited talk, text and data while on America's Newest Network for just $60 per month, a $20 savings compared to T-Mobile's $80 per month unlimited plan. Simple, easy, affordable – the Sprint $60 Unlimited Plan is available to both new and existing Sprint customers starting tomorrow, August 22. To qualify for the plan, customers must purchase their device through Sprint Easy Pay, pay full retail price or bring their own compatible device.

Whether communicating via email or text, socializing via picture-sharing or tweeting, or navigating with GPS, consumers rely on their smartphones for all of their daily needs. Last year U.S. wireless consumers devoured 3.23 trillion MB of data, according to CTIA's annual survey1, which equates to watching more than 153 billion five minute cat videos on YouTube, or streaming more than 53.8 billion hours of music on Spotify. Meanwhile, millions of American consumers restrict their usage, fearful of data limits with overage charges. With the Sprint $60 Unlimited Plan, consumers no longer have to worry about high bills based on how much data they are using. Enjoying daily life with the unlimited support of a smartphone has never been so easy.

"People know Sprint for Unlimited," said Marcelo Claure, Sprint CEO. "We have long been the leader in offering customers unlimited data and that leadership continues today with our new $60 unlimited plan. Unlimited talk, text and data for $60 is the best unlimited postpaid plan available. And, we've listened to our loyal customers; we're making the Sprint $60 Unlimited Plan available to both new and existing customers."

Sprint's new everyday price of $60 a month for unlimited saves customers $480 over two years against T-Mobile's $80 everyday pricing. And, customers can save $120 over two years versus T-Mobile's promotional price…and they don't have to jump through T-Mobile's hoops and recruit their friends.

Just days ago, Sprint declared a new day for data and announced the Sprint Family Share Pack – a new shared-data plan that can give customers double the high-speed data at a lower price than AT&T and Verizon Wireless. Whether consumers prefer to share or have unlimited data, with Sprint, they can find just the plan they need to get the most out of their smartphones, tablets and other wireless devices.

"With the new Sprint Family Share pack and now the Sprint $60 Unlimited Plan, Sprint is giving consumers what they want: choice, simplicity and value," Claure said.

The Sprint $60 Unlimited Plan also is an ideal fit for small businesses, enabling their employees to be more productive in more places and providing the ability to stay on top of what matters most.

Source: Sprint