The Tensor G4 is a key piece of Google's smartphone vision
The Tensor G4 will be another fairly average chip except where Google thinks it counts.
Google's Tensor G4 chip has leaked out and there isn't anything that should surprise anyone. We don't know everything about the new processor, but what we've seen shows that it will be a continuation of what Google thinks is important, and best when it comes to a smartphone's brainbox.
In a set of leaked benchmarks — which really mean nothing to anyone who doesn't love running benchmarks — the G4 slightly outperforms its predecessor. That's because the processor core architecture and arrangement are pretty standard; ARM v9-A cores in a 1-3-4 arrangement.
If that doesn't make much sense to you, that's OK because you don't need to know the numbers and lingo. This is a standard ARM processor without all the turbocharging that companies like Apple and Qualcomm love to do when it comes to making chips.
While this processor will probably be just fine for most of us, it's not going to excel at playing games or doing any CPU or GPU-intensive tasks for an extended period of time. In this regard, it will act much like the Tensor G3 that powers the Google Pixel 8 series.
Where it should show improvement are the areas that Google thinks really count: security and AI. Again, much like the G3 compared to the G2. If you notice a trend here, you've stumbled across Google's not-so-secret recipe when it comes to making a "better" smartphone.
The Google way
Not so long ago, the most important thing about a phone chip seemed to be the processor clock speed and how "powerful" the chip was. Bigger numbers meant a better chip, which meant a better experience in a better phone. For some folks in some cases, this is still true. But not for Google.
Google seems to want to balance a handful of important things while designing a chip specializing in the key areas where the company does things differently. It's been semi-successful and each generation is a little better at doing it than the last.
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The biggest and arguably most important thing Google needs to consider is the power wall. Tiny batteries power phones and have an abysmal lifespan. That means efficiency matters.
A phone chip isn't a car engine. You can't keep pushing a fuel mixture into it to push it faster and faster because the supply is limited and there's no easy way to get rid of the heat it creates. The only solution is to limit the "top speed" in a way that causes less heat while using less energy. Google doesn't do a great job at this, though each generation of chip does better than the last. Hopefully, the G4 continues this trend.
in addition to trying to create a chip that's more efficient, Google is going the specialization route. A phone chip isn't monolithic and there are specialized processors and processor cores designed for specific tasks. This allows the chip to allocate resources more effectively, at least in theory.
Imagine a team of people who specialize in different areas. You have a few people who are stronger than average and can do "heavy" work, a mathematician or two who can handle intense calculations quickly, maintainers who make sure things run how and when they should, a security guard who keeps order, and a manager who oversees everything.
This is how a modern phone chip and kernel operate. Certain parts are better than others when it comes to specific tasks and when everything is routed correctly and done by the right team, things run more smoothly. Google isn't alone in this regard; every company that designs SoCs (System on Chip) uses this blueprint. The difference is where Google places the chip's strengths.
If you didn't already know, I'll tell you — don't buy a Pixel phone if you want to play games or have the most powerful chip. Google has never been great in these areas and probably never will. If you need power and speed, buy a phone with a new Qualcomm chip. If you need the most powerful and fastest chip, buy an iPhone.
Google thinks people are better served in a completely different way. In Google's vision, modern smartphones are defined by AI. While 2024 seems to be the year of the AI beast, this really isn't something new; Google has been heavily leaning on AI since the days of the Nexus 5. the birth of the Pixel series, and more importantly, the Tensor SoC, allows Google to do more of it.
That doesn't mean Google Gemini replacing Assistant or AI-powered search results. Those are examples of stupid AI coming faster than necessary because nobody — including Google — is really ready for them. I'm talking about on-device edge computing models powered by Google's machine learning algorithms.
This is the kind of AI we actually enjoy. Oddly enough, it's also the kind of AI that many of us don't know is powered by AI. I'm not sure if there is a correlation there or not.
Either way, when AI makes your battery last longer, your photos look better, helps you talk to people who speak a different language, and can better understand what it hears, we love to use it. Google is a software company and can do this with software provided it has the right access to the right hardware. That's why the Tensor chip is designed the way it is.
Google has no idea if its vision of the perfect smartphone will resonate with us, but it's counting on it. Pixel phones are polarizing among the tech community and for every person who loves them there is one that hates them.
Android is an extremely competitive and unique commodity. With so many great minds working on different ways to use and present it, Google isn't guaranteed to win here. The best thing it can do is continue to run with what it thinks is working, and the Tensor G4 is proof that it is doing just that.
Jerry is an amateur woodworker and struggling shade tree mechanic. There's nothing he can't take apart, but many things he can't reassemble. You'll find him writing and speaking his loud opinion on Android Central and occasionally on Threads.
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kiniku I bought a Pixel 8 Pro recently. After I had owned a couple of Snapdragon 8 based phones. So battery life is important to me. When the initial P8P reviews hit the net, I ruled it out completely. But what I failed to understand is I am not a phone gamer. I don't need the "gaming" performance nor the respective longevity of those type phones. With my moderate to mid heavy use, the P8P can last 1 to 1 1/2 days easily. As it stands, the Pixel 8 Pro is an innovative, powerful phone that I greatly enjoy.Reply -
dannychan Save yourself disappointment dealing with Google pixel flaws and low benchmark performance, instead of tensor G4 powering the pixel 9 pro why not just get a phone powered by Qualcomm snapdragon 8 Gen 4 instead? While Google boasts that the tensor SoC is all about AI, Qualcomm is ahead of Google in AI.Reply -
stangpilot I have a Pixel 7 Pro and it's been perfect for my uses (no gaming) and runs perfectly smooth. I feel I am probably the target user for Google and I love everything about this phone. I may consider getting the Pixel 9 if there is any significant improvement in photo and video performance.Reply -
dannychan If you can wait for Google pixel 9 powered by tensor G4 to come out, you can also wait for phones powered by Media Tek dimensity 9400 and Qualcomm snapdragon 8 Gen 4 to come out and I assure you that either phone will be far better than pixel 9. Since 2021 when Google ditched Qualcomm and came out with their custom chip tensor, pixel phones have lagged behind the competition.Reply -
I Can Be Your Hero This sounds nice, except Tensor has had zero advantage compared to other chips on AI.Reply
Heck, the Tensor G3 on the Pixel 8 - Google's flagship line of phones, couldn't even run Gemini Nano until very recently (or is it still to come?) whereas Samsung's phones on other processors - Snapdragon or Exynos can run Gemini Nano from day one.
So if Tensor had an obvious advantage to other processors on AI, sure, the author would have a point, but we've seen no evidence of it being tangibly better. Add to that, all the AI processing for things like photos are being done on the cloud and available to anyone with Google Photos subscription/free offer.
Tensor is already behind competing chips in raw processing power, battery life and reception. Now it seemingly has no advantage in AI. So what's the point of going with Tensor? We're three generations in and the chips are miles behind the competition. Somehow we're expecting them to turn the ship around? -
Patrizio Bruno dannychan said:If you can wait for Google pixel 9 powered by tensor G4 to come out, you can also wait for phones powered by Media Tek dimensity 9400 and Qualcomm snapdragon 8 Gen 4 to come out and I assure you that either phone will be far better than pixel 9. Since 2021 when Google ditched Qualcomm and came out with their custom chip tensor, pixel phones have lagged behind the competition.
The thing most non-Pixel users don't get is that Pixel users don't care about what non-Pixel users care. I'd never go back to Samsung or any other Android after having tried the Google version of Android on my first Pixel 2 XL. Forget the fact that I love the Pixel design. Using a Pixel is just easy and consistent in a way that Samsung never was. And I've been a Samsung Galaxy S user for 7 years. And as a software engineer for over 25 years, I do appreciate quality software when I see it. In fact I'd switch to Apple in a heartbeat if I liked walled gardens. Pixel is the only non Apple experience that is comparable to Apple's.I Can Be Your Hero said:This sounds nice, except Tensor has had zero advantage compared to other chips on AI.
Heck, the Tensor G3 on the Pixel 8 - Google's flagship line of phones, couldn't even run Gemini Nano until very recently (or is it still to come?) whereas Samsung's phones on other processors - Snapdragon or Exynos can run Gemini Nano from day one.
So if Tensor had an obvious advantage to other processors on AI, sure, the author would have a point, but we've seen no evidence of it being tangibly better. Add to that, all the AI processing for things like photos are being done on the cloud and available to anyone with Google Photos subscription/free offer.
Tensor is already behind competing chips in raw processing power, battery life and reception. Now it seemingly has no advantage in AI. So what's the point of going with Tensor? We're three generations in and the chips are miles behind the competition. Somehow we're expecting them to turn the ship around?
You need benchmarks and power hungry video games on your phone? Good for you, you're spoilt for choice. You like a Pixel experience? Too bad, you only have Google or Apple. Hopefully Google's hardware will one day be on par with Apple. But if not, so far I'm satisfied enough with my Pixel stuff.
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I Can Be Your Hero
Except I am a Pixel user. I've owned multiple Pixel phones in the past and I just recently had the Pixel 8 Pro which I sold for the Galaxy S24 Ultra because the Pixel was so buggy and frustrating with awful battery and reception.Patrizio Bruno said:The thing most non-Pixel users don't get is that Pixel users don't care about what non-Pixel users care. I'd never go back to Samsung or any other Android after having tried the Google version of Android on my first Pixel 2 XL. Forget the fact that I love the Pixel design. Using a Pixel is just easy and consistent in a way that Samsung never was. And I've been a Samsung Galaxy S user for 7 years. And as a software engineer for over 25 years, I do appreciate quality software when I see it. In fact I'd switch to Apple in a heartbeat if I liked walled gardens. Pixel is the only non Apple experience that is comparable to Apple's.
You need benchmarks and power hungry video games on your phone? Good for you, you're spoilt for choice. You like a Pixel experience? Too bad, you only have Google or Apple. Hopefully Google's hardware will one day be on par with Apple. But if not, so far I'm satisfied enough with my Pixel stuff.
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I'm not even a huge fan of Samsung, but they just make better phones. The Galaxy is less buggy, has excellent battery life and actually great reception. It also doesn't heat up randomly. The UI can be as clean as you want it to be and you don't need a 3rd party launcher to get rid of the search bar and at a glance widget.
Add to that, I get all the AI features the Pixel gets, which is supposed to be all about AI. I even get better AI features, like call screening is just objectively better on the Galaxy as you can have custom messages if you want, which the Pixel doesn't have.
The 'Pixel experience' is overheating, buggy phones with bad battery life and reception.
When users have experiences like this: https://www.androidcentral.com/phones/my-experience-with-google-pixel-6-two-years-later
It's not hard to see why Pixel loyalty is abysmal and only 25% of users plan to stick with the phones and 57% 'very likely' to change phones: https://www.statista.com/chart/26001/smartphone-user-loyalty-by-brand-gcs/
Apple and Samsung users are much less likely to change phone brand (34%). Why is that? Are all iPhone and Galaxy users 'power users' and only care about benchmarks and power hungry videogames like you talk about? Of course not. They're likely to stick to Apple and Samsung because they're providing better experiences: smooth, bug-free experiences, excellent battery life, great reception. You know, the basics of a smartphone. Google are simply not doing that right now and the consumers are finding that out.
It's not, and has never been about benchmarks and games. It's the awful battery life, reception and bugs the Pixel phones are notorious for. -
Dja I don't care about gaming or benchmarks, or even AI features; I only care about routine daily use performance. In that regard, my P8 is excellent. However, I also care about power efficiency and my P8 is just OK. I was initially disappointed by idle battery drain and drain during low-stress internet browsing -- especially compared to my two-year-old P4a 5G with hundreds of charge cycles. I still am.Reply
I will likely stay with a Pixel when buying again, but I'm not buying a P9 or any other model using a version of the current Exynos-based Tensor. I'll jump over the P9 if the P10 uses new, more efficient silicon.