As if it wasn't already easy enough to begin binge-watching one of Netflix's many excellent shows, the company has announced that it is rolling out dynamic previews for many of its homegrown movies and TV shows in order to make it easier to sample before pressing the play button.
Available on all of Netflix's TV user interfaces, including smart TVs, Android TV, Xbox, PS4 and Roku, the previews are not traditional trailers but sculpted synopses of stories, characters and tone without spoiling the content itself.
Netflix says this is to make it a better experience to filter through the company's growing collection of first-party content, over 1,000 hours of which will be uploaded in 2017. "We know we have less than 90 seconds to capture someone's attention and get them excited about a title," says Chris Jaffe, VP of Product Innovation.
The new feature is rolling out over the next few weeks.
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