HTC struggles to remain profitable against strong competition
HTC has published its business review for Q3 2014, highlighting revenue at NT$41.9 billion for the previous quarter. While HTC isn't quite out of the woods just yet, it's positive to see the troubled company maintain profitability after turning things around back in Q2.
According to the business report, net profit after tax was NT$0.6 billion ($19 million), or NT$0.78 per share, while gross and operating margins were 22.9% and 0.4% respectively. Q3 not only saw the launch of the Windows Phone M8 variant, but also the Butterfly 2 and some more affordable hardware to bolster HTC's offering.
It will be interesting to see how HTC progresses with new hardware, including the Nexus 9 and RE camera. Unfortunately, with competition heating up from Apple (and subsequently Samsung), the Taiwanese manufacturer has its mountain to climb. One thing is for sure: the underdog certainly isn't holding up the white flag any time soon.
Interested in reading more? Check out the full HTC business report below.
Source: HTC
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