Google has announced that it will be showing its rainbow colors in support of Toronto Pride this Sunday, July 3rd.
As part of Google Maps' support for Pride in 16 cities around the world, Toronto's Pride Parade will highlight the route, as well as traffic information around the area, this coming Saturday. According to Google, it is a part of the company's "mandate to bring temporal events to life and provide people with the most up-to-date, accurate, and useful information, so they can make the best decision on where to go."
As you can see, the parade route will be highlighted in Pride's traditional rainbow hues, and traffic be diverted around the busy areas until the chaos has cleared on Sunday around 5pm. The specialized routing will begin showing up to people in the Toronto area on Saturday, July 2nd.
