Evernote hikes up prices, limits free users to two devices
Evernote has announced that it will increase the prices for its Plus and Premium tiers, while limiting the sync functionality for Basic users to two devices. Under the new pricing plan, Plus users have to shell out $3.99 per month (up from $2.99) or $34.99 yearly, and Premium users will have to pay $7.99 per month (from $5.99) or $69.99 annually.
Plus users get 1GB of uploads, while Premium users can upload 10GB monthly. Meanwhile, Basic users get 60MB uploads. Both paid tiers come with the ability to sync across an unlimited number of devices. From Evernote's blog:
Evernote's FAQ page details how the device limitation will be enforced:
I've been a long-time user of Evernote Basic, and I use the app for all of my writing needs. I have the app installed on more devices that I can remember, which means that I now have to pony up for the service. I went with the Basic tier as that was more than adequate for my use case, which was to have my notes synced across all of my devices.
Would I be willing to pay to retain that functionality? Absolutely. Also, Evernote's regional pricing means that I can subscribe to the Plus tier for just ₹850 a year ($12), and the Premium plan for ₹1,500 ($22) annually. That's not bad at all for a service I use every single day.
What do you guys think of Evernote's strategy?
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Harish Jonnalagadda is Android Central's Senior Editor of Asia. In his current role, he oversees the site's coverage of Chinese phone brands, networking products, and AV gear. He has been testing phones for over a decade, and has extensive experience in mobile hardware and the global semiconductor industry. Contact him on Twitter at @chunkynerd.