Android phones come in all shapes, sizes and price ranges, and at IFA 2015 Alcatel Onetouch is working to expand its entry-level lineup with the Pixi First. Now this phone isn't going to blow anyone away with specs or features, but at an entry-level price as potentially someone's first smartphone it has a lot going for it.
The Pixi First is a 4-inch plastic phone with a middling 800x480 TFT display, just HSPA+ connectivity and 512MB of RAM running its build of Android 4.4., but that's not too far off from par for the course on these low-end devices. The big thing is that this is a complete device — it has both rear- and front-facing cameras, a quad-core processor, a decently-sized 1450 mAh battery and optional dual-SIM capabilities. There are even several fun colors available.
It's not going to win any awards, but the Pixi First is a nice entry-level option surely to arrive at very low prices. As you'd expect, the Pixi First will be targeted at emerging markets, so you won't be seeing this one in North America.
Press release:
ALCATEL ONETOUCH's PIXI FIRST: A First Class Smartphone at an Entry Level Price
- One of the slimmest 4-inch smartphone on the market
- Fast 3G+ connectivity and quad core processor
- 5 Mpxl rear and 2 Mpxl front camera for great shots and selfies
- Premium colors with metallic finishing - Soft Slate, Metal Silver, Metal Gold and Rose Gold
- Long-lasting battery offering 300 hours standby time and 7 hours talk time
IFA, Berlin, September 5th, 2015 – ALCATEL ONETOUCH, one of the world's fastest-growing smartphone brands, announces its new PIXI FIRST smartphone, a member of the brand's affordable PIXI family. Offering 3G+ connectivity and a powerful quad-core processor, the PIXI FIRST is a class of it's own when it comes to offering the most sought-after features at an accessible price.
"PIXI FIRST demonstrates ALCATEL ONETOUCH's dedication to offering premium smartphones that are accessible to everyone," said Dan Dery, Chief Marketing Officer, ALCATEL ONETOUCH. "You won't see such attention to detail and high-end features in other smartphones in this category."
High-Quality Photos, Videos and Selfies
Great photos and videos are no longer out of reach for smartphone users on a budget. PIXI FIRST's 5 Mpxl rear camera with flash and 2 Mpxl front camera allow you to take great shots and selfies.
Careful Attention to Design Details
The ALCATEL ONETOUCH design team did not hold back when it came to the details of the PIXI FIRST. The 4-inch display is nicely packed in the 9.7mm slim body which is amongst the slimmest 4-inch handsets on the market. The elegant covers with metallic finishing are available in four colors: Soft Slate, Metal Silver, Metal Gold and Rose Gold.
Great Looks Backed by Quality Technology
The beautiful exterior is backed by hardware for a first class performance. PIXI FIRST boasts a 1.2 Ghz quad-core processor for speedy games and apps, as well as 3G+ connectivity for fast streaming and browsing. Last but not least, the long lasting battery keeps your smartphone running with 300 hours standby time and 7 hours talk time.
