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Out of View A report highlighted YouTube's recent change of hiding the skip button for a time in its mobile app.

Nowhere is safe YouTube delivered a statement regarding the recent string of ads appearing on paused content.

You can stay... sort of YouTube detailed an upcoming test involving a less disruptive mid-roll ad method.

Not for everyone A report claimed that Netflix could bring a new free, ad-supported tier to certain regions.

New tactics YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

Google unlinked The Digital Markets Act will take effect in the EU as of March 6, and on that data, data sharing between Google services will become optional.

Ads less often YouTube details a couple of experiments aimed at making its TV ad experience a little more fluid.

A new court filing from Alphabet this week indicates the lawsuit filed early this year fails to define what the online advertising market actually is.

The U.S. Justice Department has filed a new lawsuit against Google over anti-competitive practices in the digital advertising market.