Samsung's latest Galaxy S6 ad stars James Corden fighting against his alter-ego

Samsung has teamed up with comedian James Corden to promote the new Samsung Galaxy S6 and Galaxy S6 edge. While running an ad for the smartphones, Corden has to battle hipster director alter-ego "Wilf" who wants to focus more on the looks rather than features and functionality.

It's a humorous advert showing the split between those who favor looks and style over actual features of a handset. The two smartphones have gone on sale in multiple markets, including the UK and US. For more information on both locations, see the below round-ups: