Google TV is alive and kicking with new partners and ARM chipsets

The stories about the death of Google TV seem to have all been a bit exaggerated, as Google just announced a slew of new partners -- including ARM processor manufacturer Marvell -- on board with GTV.  Before I wax too poetic (I'm a huge Google TV fan), here's the list of announced partners:

  • LG - We’re thrilled to welcome global consumer electronics leader LG to the Google TV family. LG will showcase a new line of TVs powered by Google TV running on their own L9 chipset at CES.
  • Marvell - Also new to the Google TV family this year is Marvell, an innovative worldwide leader in chipsets. Marvell will be showcasing a new generation of Google TV solutions which will help bring more products across more price points to consumers.
  • MediaTek - We’re also excited to partner with MediaTek, the leading Taiwanese chipset designer. MediaTek chipsets will power yet another wave of Google TV devices.
  • Samsung - We’re excited to work closely with Samsung to bring Google-TV powered Samsung devices to market in 2012.
  • Sony - We’re happy to build on our partnership with Sony. At CES, Sony will unveil new devices for the US and plans to offer Google TV powered products in several countries around the world in 2012.
  • Vizio - Last year we announced our partnership with Vizio at CES. This year we’re excited to join Vizio as they hold private demos at CES showcasing their new line of Google TV-powered products.

We'll be sure to get as many details as we can at CES next week, where we expect Google Android news to flow like wine. 

The "big deal" here is the ARM support (here comes that poetic waxing).  The only thing wrong with Google TV as it stands now is hardware that doesn't have enough oompf to satisfy our fickle desire for speed.  The Atom chipset has had it's day, and it's time to move forward.  Give me a set-top to replace my Logitech Revue with a quad-core chip and a sizzling GPU and I'm all over it, and expect I wouldn't be alone.  We've always thought that Google TV could capture a big portion of the set-top box market, and with news like this it might just be moving into the game console market as well.  Long live Google TV!

Source: The official Google TV blog

Jerry Hildenbrand
Senior Editor — Google Ecosystem

Jerry is an amateur woodworker and struggling shade tree mechanic. There's nothing he can't take apart, but many things he can't reassemble. You'll find him writing and speaking his loud opinion on Android Central and occasionally on Threads.