According to some new research from Strategy Analytics, the Chromecast has taken 35 percent of the global streamer market in 2015. Google, Amazon, Roku and Apple account for 8 out of every 10 streaming media players sold, and the demand for these continues to rise. The company claims that the demand has grown 32 percent in 2015.
It's noted that Google has shipped more than 27 million Chromecast's in the two and a half years since its release, and Apple has shipped 37 million Apple TV's since 2007. You can find additional research and information about Chromecast market share and digital streamers below.
Press release:
Chromecast takes 35% of the 42 million unit Global Digital Media Streamer Market in 2015, says Strategy Analytics
Demand for dedicated streaming media boxes and dongles grows 32% to a record level in 2015 but control rests with four major brands
Boston, MA – March 8th, 2016. Amazon, Apple, Google and Roku accounted for more than 8 out of every 10 Digital Media Streamer shipments worldwide in 2015, strengthening their combined grip on the fast growing category. Google's low-cost HDMI dongle continues to lead the standalone streamer market and it has now cemented itself as a top 5 player in the overall Connected TV Device rankings according to the new Strategy Analytics Connected Home Devices (CHD) report "Global Connected TV Device Vendor Market Share: Q4 2015."
David Watkins, Service Director, Connected Home Devices service said, "Google's puck sized Chromecast dongle continues to have broad appeal with consumers who favor its mobile-centric approach to content access and control. The device's portability and low price at just $35 has made it an impulse purchase for many and household ownership of multiple Chromecasts is not uncommon. However, the mobile device is not necessarily the center of the universe for everyone and devices such as Apple TV, Roku and the Amazon Fire TV continue to prove popular with those looking for a more traditional remote-based and UI driven TV experience."
- Based on cumulative shipments of digital media streamers, Apple still leads the way having shipped close to 37 million Apple TV units since its launch in 2007. However, Google's Chromecast is catching up fast with 27 million units shipped in just two and a half years followed by Roku's Box and Streaming Stick (20 million) and Amazon Fire TV (less than 10 million).
- Global shipments of all Connected TV Devices (including Smart TVs, Blu-ray players, Game Consoles and Digital Media Streamers) totaled 220 million units in 2015 following record shipments of 84 million in Q4.
- Smart TVs accounted for 54% of all Connected TV Device shipments in 2015 reaching 120 million units. Samsung, LG and Sony have a combined 50% share of the Smart TV market although Chinese brands TCL and Hisense enjoyed the strongest annual shipment growth as they continue to expand beyond their domestic market.
